CCS State of the District


Client: Columbus City Schools

Project Year: 2014-2015


The Challenge


Columbus City Schools wanted to coordinate an ambitious, multi-layered State of the District event to showcase what the organization has accomplished and what it envisions to become under the leadership of superientendent, Dr. Dan Good and his administration.


The Solution


Green Roots was hired to serve as the project manager to ensure that all the State of the District committee and subcontractors were executing all tasks ranging from video production and volunteer recruitment to script writing and collateral design were executed. The team also provided direct coordination and oversight of the online and day of registration process.


The Outcome


With the help of 53 student and adult volunteers, the State of the District committee executed the 2015 State of the District in three major components: an educator’s briefing, reception, and program.


The Educator’s Briefing was designed by Superintendent Dr. Dan Good to be an intimate space where 323 educators were thanked for their everyday service to Columbus City Schools.


After the briefing, a reception acted as a transitional space to welcome the community into the spirit of CCS. Throughout the event venue, a glimpse of the spirit was showcased with 31 projects and 20 performances from 361 Columbus City School students, even Downtown High School’s Culinary Program catered the event.


The State of the District run of show highlighted district-wide improvements in academic performance, accomplishments, and initiatives. The Columbus Board of Education, Mayor Michael B. Coleman, school leaders, teachers, parents, and students shared the Spirit of Success with more than 800 other educators, community and business leaders, parents, guardians, alumni, and public officials. The State of the District Address offered insights into the Superintendent’s goals for preparing students for school, college, and/or a career.


Throughout the event, attendees and non-attendees were able to use the #spiritofCCS to follow along to the evenings most memorable moments. 219 tweets used the #spiritofCCS, which were retweeted 359 times and favored 765 times. Columbus City School’s largest audience, their students, followed along favoring their teachers and peers tweets about the event making this Columbus City Schools’ most positive social media campaign to date.


The 2015 State of the District renewed faith in Columbus City Schools, and opened a new door to allow district leaders with the support of school leaders, educators, students, parents, and community members to “re-imagine education.”