Red Jacket Ball

Client: City Year Columbus

Project Years: 2014 & 2015


The Challenge


Our company was hired to elevate the profile of City Year, Inc. Columbus affiliate with prospective corporate sponsors and to provide project management, stakeholder engagement and event coordination for their signature annual gala, Red Jacket Ball.


The Solution


Green Roots staff cultivated a relationship with City Year Columbus board members, host committee, and corporate sponsors by providing exemplary customer service and strategic one-on-one engagement.


Throughout the development and project management process, we provided weekly support to keep project on track with fundraising goals, marketing communications plan, video production, volunteer management and event execution.  Particular emphasis and energy was given to maximize fundraising capabilities through the cultivation of corporate donors and expanding silent and live auction capacity.


The Outcome


Green Roots helped City Year Columbus meet their $190,000 fundraising goal in 2014 making that year's event the most successful fundraiser in its organization’s history. Not to be outdone, the 2015 Red Jacket Ball earned almost a quarter million dollars to support the work of the corps helping improve academic success for at risk students in select Columbus City schools.